Business Development Officer
Key Responsibilities:
- Identify and pursue new business opportunities within the printing industry to expand the company’s client base and revenue streams.
- Develop and implement strategic business development plans aligned with company goals and objectives.
- Conduct market research to identify emerging trends, customer needs, and competitor activities specific to the printing industry.
- Build and maintain relationships with print buyers, advertising agencies, graphic designers, and other stakeholders through networking and outreach efforts.
- Attend industry events, trade shows, and conferences to promote the company’s printing services and generate leads.
- Generate leads through various channels, including cold calling, email marketing, and social media outreach, with a focus on print-related businesses.
- Qualify leads and convert them into sales opportunities through effective communication and relationship-building.
- Manage relationships with existing clients to ensure high levels of customer satisfaction and identify opportunities for upselling or cross-selling additional printing services.
- Develop and execute social media strategies to increase brand awareness, engagement, and follower growth within the printing industry.
- Create and curate compelling content for social media posts, blogs, and other marketing materials tailored to print-related topics and interests.
- Analyze social media performance metrics and generate reports to track the effectiveness of social media campaigns and inform future strategies.
- Write and edit engaging content for various marketing materials, including website content, blog posts, case studies, and print samples.
- Develop marketing collateral, such as brochures, flyers, and catalogs, to showcase the company’s printing capabilities and services.
- Ensure that all marketing content is consistent with the company’s brand identity, messaging, and industry expertise.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in business development, client acquisition, and social media marketing within the printing industry.
- Strong understanding of printing technologies, processes, and industry trends.
- Excellent communication, interpersonal, and networking skills.
- Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and CRM systems.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a collaborative team.
Method of Application
Interested and qualified candidates should submit their Updated CV’s as a PDF file to [email protected] the subject of the mail should be Business
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