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Job Description

• Driving the overall business including Subscriber Numbers and Revenue for the Home Broadband Business in OPCO.
• Deliver on Distribution channel buildup for the Home Broadband Business in the OPCO cutting across Own Retail, Device & IT channels and Direct sales.

Responsibilities

• Channel Creation and Management: The incumbent needs to create multiple channels for the sale and recharge availability for the Home broadband devices.
• Technology Understanding:Needs to understand solutions across both Wireless and Fixed broadband. Should be able to guide and drive cross functional teas in this regard.
• Generating key customer insights on use of home broadband solutions (needs – met and unmet, usage behavior, customer journeys, key pain points, services / content needed etc).
• Developing product / service proposition based on the customer insights and current market landscape in conjunction with the group teams.
• Partner Identification and onboarding: Create a clear financial model for prospective partners and support their infrastructure development for fulfil the customer proposition. a. Across technical, content and distribution channel partners.
• Developing the Go -To -Market strategy: product, pricing, channel – direct and indirect, promotions.
• Managing the overall proposition and product roadmap for the Home Broadband portfolios from initial product to more comprehensive offerings. 
• Overall responsibility of the meeting the aggressive business growth targets and defining the optimal capacity for future growth requirements Ensuring excellent execution of agreed distribution plans.

Qualifications

• Bachelor of Technology with in-depth understanding of telecom trends.
•  MBA in Marketing.
• 10+ years of experience in leading a highly qualified and experienced team in a highly complex environment.
• 7- 10 years of in-depth Sales and Marketing experience in the telecom/Handsets/Organised Retail/ Satellite TV industries.
• Channel Understanding of the various channels used by immediate competition and related industries such as Satellite TV, Computer peripherals etc. 
• Proven team Leadership skills – Ability to influence and get things done quickly is critical.
•  Resilience and ability to deliver against stretch targets.
• Strong entrepreneurial spirit.
•  Analytical skills and ability and strong Commercial Acumen.
• Building team skills as this is new business.

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Responsibilities

Increase Revenue earning customer net additions – Prepaid & Postpaid:

• Identify and formulate state sales strategies to help Drive gross additions.
•  Supervise health of acquisitions, compliance on activations.
•  Oversee activating connections as per the stipulated turnaround times.

Increase Revenue from the State:

• Meet the Revenue targets for Prepaid and Postpaid in the State.
• Focus on revenue growth through Data and Smartphone growth.
• Focus on revenue growth by driving high value customers through MNP & Postpaid & Smartphone customers.

Expand distribution Width and Depth:

• Identify and formulate state sales strategies to help Drive Distribution across showrooms and Dealer Service Agents.
• Ensure expansions to align to dimensioned number of Active Easy Charge Outlets.
• Establish SIM Selling outlets and other categories of retail outlets as a % of Easy Charge outlets.

Network Coverage & Quality:

• Network Optimization.
• New Sites ROI and deployment.
• Follow through with ZTOs in delivering cell availability, quality of calls and reduction of outages at sites within state.

Deliver Showroom Experience:

• Identify and formulate Customer Service Delivery Strategies to help improve Customer Satisfaction scores.
• Ensure provision of standard Infrastructure at state showrooms.
• Ensure showroom employees are up skilled in industry training and certifications for the role.

Achieve Employee Engagement scores in line with the Engagement target for the State Business area:

• Continuously motivating the front-line employees through leadership by examples.
• Implement all action plans that will address hygiene issues etc. from engagement survey.

Qualifications

• 10+ years of varied experience in Sales & Marketing with at least 2 years at middle management level handling independent businesses.
• Relevant experience in Telecom industry is desirable.
• Bachelor’s degree in management or related Social Sciences.
• Master’s in Business Administration would be preferred additional qualification.
• Result Orientation.
• Great problem-solving skills.
• Good communications skills. 
• Good interpersonal skills.
• Customer centric.
• Sound understanding of Sales systems and Process.
• Creative self-starter.