Fresh Jobs at Leatherback – Hiring Now

ROLE SUMMARY

• As the senior content writer and brand’s storyteller, you will be responsible for managing brand storytelling & copywriting, planning, creating, and handling all content marketing activities and implementation across Leatherback’s marketing and communications channels.
• You will be a good fit for this role if you tell a great story, are a creative and independent thinker, work well in a fast-paced environment, and takes initiative without handholding.

ROLE RESPONSIBILITY

• Translating strategy briefs into powerful copies and stories that drive a desired action
• Plan, develop, and manage content delivery across all company’s marketing channels, including social media, website, blog, PR articles, email, and newsletters.
• Carry out research to gain in-depth knowledge of all customer personas for the brand’s products and understand changes and emerging trends in the content marketing space.
• Collaborate with the team to implement defined marketing strategies for success
• Writes both short and long-form pieces for Leatherback’s website, blogs, email, and social media for the purposes of increasing brand awareness, lead generation, brand building, and advancing our mission.
• Develop content calendars for social media, emails, and blogs following set-down guidelines, strategies, and frequency to be shared with the Graphics Designer for designing
• Manage the posting and publishing of content across all channels; social media pages, email, and website blog, as set in the SOPs
• Abide by the proper content guidelines for tone, style, and voice across all channels ensuring they are aligned with the company’s values
• Strategize and improve content delivery and promotion for the brand ensuring that it meets business objectives
• Conduct periodic analysis of content marketing strategy and content audit to evaluate whether it’s working or not
• Tracking content marketing ROI across all channels
• Develop and deliver performance reports for social media, emails, and blog visits on a monthly and quarterly basis and share them with the Marketing Lead.
• Develop and maintain an active repository of engaging content across all our channels.
• Provide the product and product design team with platform content across all transactional and access channels.
• Position Leatherback as an active content-driven hub across all segments in all our countries of operation.

ROLE REQUIRMENTS

• BA/Sc or equivalent in a related field required – English, journalism, public relations, or communications.
• Experienced level; 3-4 years of professional writing and editorial experience, preferably in the Fintech, Lifestyle, Travel industries or Startups.
• A diversified portfolio of writing samples is required.
• Demonstrated track record of writing and producing digital and print content for a range of target audiences.
• Track record of using purposeful storytelling to drive organizational impact and business results.
• Superior written and verbal communication skills are a must.
• Experience translating technical information into compelling human stories for a general audience.
• Understands storytelling and marketing copywriting trends across varied media types.
• Experience with blog management & web publishing technologies (HubSpot, Contentful, etc.)
• Strong project management skills and attention to detail.

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JOB SUMMARY

• The Key Account Manager will play a pivotal role in nurturing and expanding our relationships with key clients in the specified industry. You will be responsible for developing strategic account plans, understanding client needs, and implementing solutions to drive growth and maximize customer satisfaction. The ideal candidate will possess strong communication skills, a deep understanding of the specified market, and a track record of  up and Cross selling as well maintaining successful client relationships.

KEY RESPONSIBILITIES:

Client Relationship Management:

• Develop and maintain strong, long-lasting relationships with key clients.
• Serve as the primary point of contact for client inquiries, concerns, and escalations.
• Conduct regular business reviews with clients to assess satisfaction, address issues, and identify opportunities for growth.

Account Planning and Strategy:

• Develop comprehensive account plans outlining strategies for revenue growth, client retention, and market expansion.
• Identify key decision-makers within client organizations and establish rapport to facilitate effective communication and collaboration.
• Stay abreast of industry trends, market dynamics, and competitor activities to inform strategic account initiatives.

Cross-functional Collaboration:

• Collaborate closely with internal teams across the entire business to ensure alignment on client objectives and priorities.
• Coordinate the resolution of client issues and challenges by engaging appropriate stakeholders and resources.
• Champion the voice of the client within the organization, advocating for solutions that meet their needs and preferences.

Sector Performance Monitoring and Reporting:

• Track key account metrics and performance indicators, providing regular reports and insights to the Sector Sales Director.
• Monitor client satisfaction scores, transaction volumes, revenue forecasts, and other relevant metrics to assess account health and identify areas for improvement.
• Utilize data-driven insights to make informed decisions and optimize account management

QUALIFICATION AND EXPERIENCE:

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or related field is required.
• Proven track record of at least 3-5 years in key account management, business development, or sales roles within the specified sector.
• Demonstrated success in managing and growing large client accounts, preferably within a specified sector.
• Experience in conducting market research, competitor analysis, and developing strategic account plans to drive revenue growth and market expansion.
• Excellent communication skills, both written and verbal, with the ability to present complex information clearly and persuasively to clients and internal stakeholders.
• Results-oriented mindset with a focus on achieving targets, exceeding client expectations, and delivering measurable business outcomes.

SKILLS AND ATTRIBUTES:

• Exceptional interpersonal skills with the ability to build rapport, foster trust, and establish long-lasting relationships with clients.
• Proactive and customer-centric approach with a commitment to delivering high-quality service and addressing client needs promptly and effectively.
• Adaptability and resilience to navigate challenges, overcome obstacles, and thrive in a dynamic, fast-paced environment.
• Strategic thinking and problem-solving abilities with a focus on identifying opportunities, mitigating risks, and driving continuous improvement.

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