Head of Marketing
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 5 – 15 years
- Location Abuja , Kaduna , Kano , Lagos , Niger , Oyo
- Job Field Sales / Marketing / Retail / Business Development 
Job Description
- Developing strategic marketing campaigns to help achieve business results
- Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning and are delivered effectively to targeted audiences
- Designing and delivering scalable marketing programs and campaigns that provide value added content that is suited to clients’ and prospects’ needs as well as interests
- Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, PR, digital, social, web, etc.
- Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
- Collaborating across teams to develop key messages for campaigns, programs and content syndication including thought leadership, market reports, surveys, and client success stories.
- Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring effectiveness of initiatives, and reporting on results
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Keeping up to date with market developments and competitor strategies.
Requirements
- Candidates should possess Bachelor’s Degrees with 5 – 15 years relevant work experience.
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Method of Application
Job Description
- Contribute to the execution of marketing and annual sales plan.
- Attend and participate in marketing operations or events to increase brand awareness.
- Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.).
- Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.
- Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
- Create and oversee the distribution and publication of content or marketing materials.
- Help develop customer research databases.
- Recognize, study, and assess market patterns, competitor offerings and demographics to identify opportunities for promotion and growth.
- Achieving / exceeding sales target.
- Any other duty as assigned by the head of marketing.
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