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Marketing Lead

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 2 – 3 years
  • Location Lagos
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

Job Summary

  • As the Marketing Lead, you will be responsible for developing and executing marketing strategies that promote our recycling services, strengthen our brand, and generate leads. You will lead digital and traditional marketing efforts, work closely with sales and operations teams, and ensure our messaging aligns with our sustainability mission.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies to increase brand visibility and customer acquisition.
  • Manage digital marketing campaigns, including SEO, PPC, social media, and email marketing.
  • Overseeing and working closely with other teams .
  • Oversee content creation for websites, blogs, newsletters, and social media to educate and engage audiences.
  • Conduct market research to identify customer needs, industry trends, and competitive insights.
  • Develop partnerships with businesses, municipalities, and sustainability organizations.
  • Coordinate events, trade shows, and community engagement programs to promote recycling awareness.
  • Track and analyze marketing performance metrics to optimize campaigns and ROI.
  • Manage the marketing budget and ensure cost-effective strategies.
  • Work closely with the sales team to develop lead generation campaigns and customer retention initiatives.
  • Ensure all marketing materials align with the company’s sustainability goals and messaging.

Qualifications & Skills

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2 + years of experience in marketing, preferably in environmental services, sustainability, or related industries.
  • Proven experience in digital marketing, including social media, SEO, and content marketing.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Excellent communication, storytelling, and brand-building skills.

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Method of Application

Job Summary

  • The Social Media Manager will be responsible for managing and executing the salon’s social media strategy. This includes creating engaging content, growing our online community, and driving traffic to our services. 
  • The ideal candidate will have a passion for the beauty industry, excellent communication skills, and a strong background in social media management.

Key Responsibilities
Content Creation:

  • Develop and curate engaging content for all social media platforms, including Facebook, Instagram, Twitter, and Pinterest.
  • Create visually appealing graphics, videos, and posts that reflect the fashion brand and services.
  • Plan and execute social media campaigns, promotions, and special offers.

Community Management:

  • Monitor and respond to comments, messages, and reviews in a timely and professional manner.
  • Foster a positive online community and encourage customer engagement.
  • Identify and collaborate with influencers and brand ambassadors to expand our reach.

Strategy and Analytics:

  • Develop and implement a comprehensive social media strategy to increase brand awareness and drive traffic to the salon.
  • Analyze social media metrics and provide regular reports on performance, including insights and recommendations for improvement.
  • Stay up-to-date with the latest social media trends, tools, and best practices.

Collaboration:

  • Work closely with the Store/Operations Manager and other team members to align social media efforts with overall business goals.
  • Coordinate with the marketing team to ensure consistent messaging across all channels.
  • Assist in the planning and execution of events, photoshoots, and other marketing activities.

Qualifications

  • High School Diploma or equivalent; a degree in Marketing, Communications, or a related field is a plus.
  • Must have 2-3 years experience
  • Proven experience as a Social Media Manager or similar role in the fashion industry.
  • Strong understanding of social media platforms and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
  • Experience with social media management tools (e.g., Hootsuite, Buffer).
  • Strong analytical skills and the ability to interpret social media metrics.
  • Creative mindset with attention to detail.
  • Ability to work independently and as part of a team.

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