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Marketing Officer

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 years
  • Location Lagos
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

Role Overview

  • The sales and marketing officer, is to generate new business opportunities and play a vital role in enhancing the brand’s market position through effective business development and brand strategies.

Job Duties/ Responsibilities / Accountabilities

  • Drive increased revenue and profit generation to achieve business growth, by at least 20% annually
  • Work with the sales and marketing lead to develop and implement effective marketing strategies to increase brand visibility, reach and desired market position.
  • Conduct product demonstrations to showcase the unique features and benefits of our gift and stationery items.
  • Utilize innovative techniques to engage customers and drive sales conversion.
  • Implement control systems to monitor and optimize product inventory and sales performance.
  • Stay updated on market trends and competitor activities to identify areas for improvement.
  • Collaborate with the existing teams to develop compelling marketing campaigns and promotions.
  • Provide valuable feedback to improve product development and enhance competitive offerings.
  • Contribute to the overall growth and profitability of the company by achieving revenue targets.
  • Stay informed about industry best practices and emerging trends in marketing and sales.
  • Maintain confidentiality and protect the organization’s value by handling sensitive information appropriately.
  • Initiate and maintain business relationships with all vendors (manufacturers, distributors and all middle men).
  • Propose potential business deals and product distribution channels, by researching, contacting potential partners and exploring opportunities.
  • Screen potential business deals by analyzing market strategies, deal requirements and projected financial earnings/expenditure by, evaluating options and resolving internal priorities, and subsequently make recommendations to the marketing lead.
  • Close new business deals by coordinating requirements; developing and negotiating contracts, and integrating contract requirements with business operations.
  • Manage the relationship with the customer pre and post payment, ensuring goods are delivered promptly

Professional Requirements

  • Bachelor’s Degree in Marketing, Management, Business Administration or any relevant discipline
  • A minimum of 5 years’ experience, in a similar managerial position is required
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Key Competencies / Skills:

  • Superb stakeholder and relationship management skills
  • Excellent project management skills
  • Strong analytical skills and data-driven thinking
  • Excellent negotiation skills, with a track record of successfully pitching for new business
  • Ability to thrive in a fast paced environment
  • Superb proposal writing and reporting Skills.

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