Marketing Officer
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 5 years
- Location Lagos
- Job Field Sales / Marketing / Retail / Business Development 
Role Overview
- The sales and marketing officer, is to generate new business opportunities and play a vital role in enhancing the brand’s market position through effective business development and brand strategies.
Job Duties/ Responsibilities / Accountabilities
- Drive increased revenue and profit generation to achieve business growth, by at least 20% annually
- Work with the sales and marketing lead to develop and implement effective marketing strategies to increase brand visibility, reach and desired market position.
- Conduct product demonstrations to showcase the unique features and benefits of our gift and stationery items.
- Utilize innovative techniques to engage customers and drive sales conversion.
- Implement control systems to monitor and optimize product inventory and sales performance.
- Stay updated on market trends and competitor activities to identify areas for improvement.
- Collaborate with the existing teams to develop compelling marketing campaigns and promotions.
- Provide valuable feedback to improve product development and enhance competitive offerings.
- Contribute to the overall growth and profitability of the company by achieving revenue targets.
- Stay informed about industry best practices and emerging trends in marketing and sales.
- Maintain confidentiality and protect the organization’s value by handling sensitive information appropriately.
- Initiate and maintain business relationships with all vendors (manufacturers, distributors and all middle men).
- Propose potential business deals and product distribution channels, by researching, contacting potential partners and exploring opportunities.
- Screen potential business deals by analyzing market strategies, deal requirements and projected financial earnings/expenditure by, evaluating options and resolving internal priorities, and subsequently make recommendations to the marketing lead.
- Close new business deals by coordinating requirements; developing and negotiating contracts, and integrating contract requirements with business operations.
- Manage the relationship with the customer pre and post payment, ensuring goods are delivered promptly
Professional Requirements
- Bachelor’s Degree in Marketing, Management, Business Administration or any relevant discipline
- A minimum of 5 years’ experience, in a similar managerial position is required
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Key Competencies / Skills:
- Superb stakeholder and relationship management skills
- Excellent project management skills
- Strong analytical skills and data-driven thinking
- Excellent negotiation skills, with a track record of successfully pitching for new business
- Ability to thrive in a fast paced environment
- Superb proposal writing and reporting Skills.
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Method of Application
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