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Brand Manager – Nigeria

  • Job Type Full Time
  • Qualification BA/BSc/HND , MBA/MSc/MA
  • Experience 5 years
  • Location Nigeria
  • Job Field Media / Advertising / Branding&nbsp

  • The Brand Manager builds the marketing strategic plans with the Head of Marketing.
  • He / She works in collaboration with the Maisons, the other departments and external providers to develop and execute local brand strategy in line with global best practice and local requirements.

This role reports to the Marketing Director, Nigeria.

  • Develop and implement full Brand Plan for the brands in line with company & Maison’s guidelines
  • Align & run Budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control
  • Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform     through close collaboration with Communication, Trade marketing & Sales departments. Post campaign     evaluation and feedback
  • Support ‘Brand Activation Calendar’ & responsible for its excellent execution; by monthly presentation update to Sales, communication &    Trade marketing team
  • Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies
  • Develop detailed New product launch plan: Event & PR, on trade – off trade activation
  • Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation and value proposition) to the   sales team of the     distributor
  • Monitor the market on the regular basis; Internal Sales analysis by brand, by channel/by region
  • Regular communication with Maison’s on operational matters: updated brand activation plan/calendar, coordinate Maison’s   visit (organizational part); Gain best practices through knowledge of MH Europe, Maison
  • Participate in organizing VIC dinners; post evaluation
  • Monitor & constant tracking of POSM stock; Optimal allocation
  • Good team work on the daily basis; Generate ideas & out of box thinking

PROFILE

Languages:

  • English fluent, French as a plus

Education:

  • Bachelor’s Degree in Marketing, Communications, Business Administration or related field. MBA is a plus.

Professional experience:

  • Minimum 5 years’ experience as a Brand Manager
  • Strong understanding of marketing principles and brand Management
  • Good Understanding/Experience of Commercial and Trade Marketing

Technical & management skills:

  • Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.

Personal & interpersonal skills:

  • Creative and Digitally Savvy
  • Excellent analytical, mathematical, and creative problem-solving skills
  • Excellent listening, interpersonal, written, and oral communication skills
  • Logical and efficient, with keen attention to detail

Highly self-motivated

  • Ability to effectively prioritize and execute tasks while under pressure
  • Strong customer service orientation
  • Experience working in a team-oriented, collaborative environment

go to method of application »

Method of Application

  • The Consumer Experience/Activation Manager co-develops and implements BTL consumer activation strategies, working closely with both the Marketing Team and the Distributor Team to drive brand awareness, Consumer engagement, trial and recruitment across multiple touchpoints in accordance with brand guidelines.

The position reports to the Marketing Director, MH Nigeria.

  • Develop and execute consumer activation plans to drive brand visibility and engagement.
  • Collaborating with cross-functional teams, such as marketing, sales and Service providers, to align consumer experience efforts with business goals, objectives and brand guidelines
  • Deliver exemplary execution throughout activation cycle – from high profile PR events to in-store pop-ups and displays
  • Be obsessive about creating consumer consideration, trial and most importantly recruitment
  • Work with brand teams and Marketing Director to maximize amplification of all real-world activities
  • Analyze consumer behavior, market trends, and competitor activities to identify opportunities for growth.
  • Designing and implementing customer service standards and guidelines to ensure consistent and exceptional service delivery for all Moet Hennessy Activations
  • Monitor and evaluate campaign performance, providing insights and recommendations for optimization.
  • Build and maintain relationships with key stakeholders, agencies, and partners to support consumer activation initiatives.
  • Training and educating staff on consumer-centric approaches and best practices to foster a consumer-focused culture throughout the organization and with our Distributor.
  • Stay up to date with industry best practices and emerging trends in consumer activation and experiential marketing.

PROFILE

Languages:

  • English fluent, French as a plus

Education:

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field. MBA is a plus.
  • Strong luxury background with previous experience in Marketing, Trade Marketing, Sales or Communications, preferably in the drinks industry.
  • Strong consumer management track record.

Professional experience:

  • Minimum 5 years’ experience in Consumer Activations, brand Marketing and/or related roles in the local market
  • Strong Project Management skills with the ability to manage multiple campaigns simultaneously
  • Good Understanding/Experience of Commercial & Trade Marketing
  • Technical & management skills:
  • Strong knowledge of PowerPoint, Excel and other Microsoft office tools
  • Personal & interpersonal skills:
  • Excellent communication skills – Verbal & written interpersonal communication
  • Must be creative and curious about in market trends, competitive moves, broader marketing topics, best practices from outwith the industry
  • Digitally savvy and able to leverage the channel to maximise amplification of events
  • Highly self motivated and must be an Operator
  • Excellent analytical, mathematical, and creative problem-solving skills
  • Logical and efficient, with almost obsessive attention to detail (striving for perfection in all they do)
  • Ability to effectively prioritize and execute tasks while under pressure
  • Strong customer service orientation and good Negotiations skills when required
  • Experience working in a team-oriented, collaborative environment
  • Emotional intelligence a high level of emotional intelligence which enables one to navigate the emotions of both customers and team members, showing empathy when needed

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