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Communication and Marketing Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 years
  • Location Lagos
  • City Ikoyi
  • Job Field Media / Advertising / Branding&nbsp

Role Overview

  • We are seeking an experienced Communication and Marketing Manager to join our team.
  • The ideal candidate will be responsible for developing and implementing effective marketing strategies and communication plans to enhance our brand presence, engage clients, and drive sales. This role requires a blend of strategic thinking, creativity, and exceptional communication skills.

Responsibilities

  • Develop and execute comprehensive marketing strategies to promote Suacasa Nigeria’s brand and luxury properties.
  • Manage all communication efforts, including public relations, social media, content creation, and advertising campaigns.
  • Create marketing collateral such as brochures, flyers, newsletters, and presentations that align with brand messaging.
  • Monitor market trends, competitor activities, and customer preferences to identify new opportunities for growth.
  • Collaborate with cross-functional teams including sales, design, and construction to ensure cohesive marketing strategies.
  • Organize and participate in promotional events, exhibitions, and trade shows to showcase properties and gather leads.
  • Analyze campaign effectiveness and report on KPIs to measure success and optimize strategies.
  • Foster relationships with media contacts, influencers, and industry partners to enhance brand visibility.
  • Manage the marketing budget and ensure effective allocation of resources.

Measurable KPIs

  • Increase brand awareness and engagement metrics (e.g., social media followers, website traffic) by 25% within the first year.
  • Achieve a minimum of 15% growth in lead generation through marketing efforts annually.
  • Attain a 20% increase in sales conversion rates for marketed properties.
  • Deliver quarterly reports on marketing performance metrics, insights, and actionable recommendations.
  • Successful execution of at least 4 major promotional events per year with positive attendee feedback.

Skills & Competencies

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 5 years’ experience in marketing or communications, preferably in the real estate or construction industry.
  • Proven track record in developing successful marketing campaigns and communication strategies.
  • Strong understanding of social media platforms, digital marketing, and SEO principles.
  • Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
  • Proficient in using marketing analytics tools and software to track performance and derive insights.
  • Creative and strategic thinker with a strong eye for detail.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

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