Public Relations Manager
Salary: 300,000 to 400,000 Net
JOB DUTIES
- Manage day to day performance and optimization of Client Digital assets.
- Build brand website portfolio to deliver optimally – Implement SEO/SEM
- Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
- Analyze and report on campaign performance on a day-to-day basis for impact on target audiences – translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
- Oversee content for and publish across a variety of online (Social Media; twitter, Instagram, FaceBook), mobile and web platforms (YouTube, blogs, websites) as well as offline (TV, Billboards, Newspapers etc)
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Manage budgets and timelines for media Campaigns.
- Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
- Monitor, analyze and report competitive digital marketing and media campaigns
Required Skills:
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Event planning experience
- Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
- Experience with Facebook Insights, Google Analytics and other analytics tools a plus.
- Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks; utilizing a wide range of tools, from HD video workstations to camera phones.
Education and Technical Requirements:
- B.s.c degree in marketing or a related field
- Proven working experience 5 years in PR and Marketing
- Demonstrable experience leading and managing teams in a marketing Agency, marketing database, email, social media and/or display advertising campaign (Not less than 5 years)
- Understanding of use of media channels, content creation and role of multi-channel mix
Method of Application
Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.
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